Automotive Value Map 2016 → 2025

The tail starts in 2016 and its width is annual volume, so a brand that grows leaves a widening stream. The arrowhead is the selected year. Click any bubble or line for that brand's ten-year detail.

Axes are fixed, so brands stay in the same place as you filter. Profit-per-car curves are lines of equal money earned per vehicle: a brand sitting on the €10k curve earns €10k on every car, whether at €40k and 25% or €200k and 5%.

Drag on the full-industry panel to set this window yourself — a window you draw stays put as the years pass, which is what you want once you are following particular brands. Left alone, the band is the middle of the market in the selected year, so it travels as prices do — from roughly €9k–€43k in 2016 to €18k–€50k in 2025. A brand priced outside that year's band sits off the frame and its tail enters from the edge: Tesla arrives from the right once the Model 3 replaced the Model S mix, BYD and Geely from the left as they scale. BYD's last step turns back left — revenue per vehicle fell in 2025 under the domestic price war.

Revenue per vehicle is each company's reported revenue for the stated entity divided by its reported volume for the same period; margin is the profitability measure that entity publishes. A brand's track begins in the year its reporting entity began: Stellantis in 2021, at the FCA–PSA merger, and Xiaomi EV in 2024, at first delivery. Toyota, Honda and JLR report to 31 March, so their year n covers April n – March n+1. Non-euro reporters are converted at annual average rates. Bentley withdrew unit disclosure after 2023, so its last two volumes are derived from published revenue and the price and volume movements the company stated — the derivation is set out in Per OEM — method.